Live streaming has evolved as a modern lifestyle feature, permeating every aspect of life. Be it commerce, gaming, relationship management, or branding; people are getting accustomed to the powerful influence of video broadcasts. Market experts at OneStream Live have curated a list of the most popular and best live streaming platforms to ensure a smooth and seamless user experience.
Twitch is undeniably the best live streaming platform for gaming. It is one of the most popular on-demand video platforms that allow users to live stream any video content directly from their PC or console. Twitch saw a remarkable 175% growth in Q2 of 2020, compared to Q1 of 2019. And with a demographics skew at 65% male to 35% female, Twitch emerges as a smart place to set up a shop. Interestingly, this site is most popular amongst gamers, a pretty niche yet a great platform to reach an audience characterized by gaming frenzy, fantasy, and tech interests. The basic account is free, and the users can enjoy an ad-free experience on this live streaming platform.
2. YouTube Live
YouTube Live is one of the best live video streaming platforms, home to 2 billion global monthly users, and allows the users to broadcast their video content on a real-time basis. Designed with impressive analytics, YouTube Live offers incredible features like chats and other interactive tools for easy communication. With an amazingly colossal audience, with 89% of its users from outside the US and 51% belonging to boomers, the streamers can enjoy a broad outreach for their content. Powered by Google, YouTube Live supports live streaming and video-on-demand while also offering attractive monetization opportunities.
3. Facebook Live
If you're looking for a convenient free live streaming platform with a huge following base, then Facebook Live is perhaps the finest choice. It is perhaps the best platform for live streaming events. With 28% of people viewing a Facebook live stream every month and a global user base of over 2.7 billion monthly active Facebook users, the platform has witnessed unstoppable growth. It allows you to interact with the potential viewers in real-time, thereby improving broadcast results' prospects. Followers can receive instant notifications whenever you go live. It is a commonly used platform for streamers who prefer using premium streaming solutions to connect to their audience.
With an intelligent algorithm geared towards growth, TikTok is the rising and shining star in the world of social media streaming. It is present in 154 countries, with 46% of TikTok Live users aged between 16 and 24. It relatively easy to go viral using this app, even if it is by mistake. Interestingly, majority of TikTok users are GenZers which means that majority of the viewers are around the age of 25 and younger. Being a highly controlled live streaming tool, TikTok only allows short video clips to be streamed, 15-60 seconds only. However, a large global audience of over 500 million users is a major source of attraction for live streamers.
Instagram is more than just your favorite photo app. According to estimates, it captures 13% of all live stream viewers on social media today, making it a powerful video platform for content creators and brands. 75% of the Instagram users fall within the largest demographic group of men aged 18-24. Moreover, 90% of all accounts follow a business account, thereby proving that brands have a solid potential to dominate this social network. Instagram offers commendable features to streamers, including live chat moderation, mobile streaming, and live stream monetization.
Widely acknowledged as the first live streaming platform, Dacast is the on-demand type video platform that follows a complete SaaS approach. It is a fully equipped online streaming service most commonly used by business enterprises worldwide due to its 24 x7 hour connectivity feature. With an easy-to-use interface and loaded functionalities, Dacast is equally famous for large-scale gatherings and conferences. It also allows you to create archives of your videos to view, skim or pause at their convenience.
Vimeo is renowned for offering both streaming and video hosting services. The basic functionalities include analytics, privacy controls, and a video management platform, among other exciting features. What sets Vimeo apart from other live streaming platforms is its offering of a range of proprietary software and hardware for live streaming. Collectively these integrate well with the platform itself, thereby minimizing the hassle of implementing a live streaming program from the hardware on up.
"If you can dream it, Wowza can stream it." The tagline for this top-rated live streaming platform is self-explanatory indeed. Wowza has two main offerings: Wowza Streaming Engine, most widely used for self-hosted streams, and Wowza Streaming Cloud, which supports a variety of features aimed at providing low-latency content access to a global audience.
DailyMotion is essentially similar to YouTube Live. It is the best live streaming platform for beginners and new broadcasters, with growing popularity due to greater freedom of expression. Consumers and independent content creators most commonly use it since it offers minimal content restrictions and robust copyright protection tools.
Trovo Live is also relatively new in the video game live streaming industry. Still, it has managed to successfully break into the market dominance of Twitch and YouTube, luckily avoiding the same fate as Mixer. Owned by Tencent, the famous company that owns PUBG, Trovo is an interactive streaming platform that allows users to watch and chat with one another from across the globe. It supports and promotes streamers on the front page to the chat window. Although with a relatively minuscule viewership right now, Trovo has managed to attract gamers through its Creator Partnership Program, ramp up in July, and reward content creators with $30 million in payments if they meet a specific minimum viewership requirement.
Go Ahead! Build Your Audience with OneStream Live!
Leverage OneStream Live to stream your pre-recorded videos or stream live in real-time on over 40 social networking platforms through direct integrations as well as custom RTMP settings. What is even more exciting is that OneStream Live allows multicasting to all of the top live streaming services platforms so you can enjoy a smooth and seamless live streaming experience. Save yourself the hassles, tie your video marketing strategy to OneStream Live and let the best live streaming service do the rest!
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]