With a predominantly young and energetic audience, TikTok is swiftly becoming the fastest growing social media platform. This means that there can be considerable competition for your videos. That said, creating trending videos on the forum is becoming increasingly challenging. Here are 10 incredible tips for content creators to master the art of creating trending videos on TikTok.
- TikTok has 1 billion monthly active users (as of September 2021).
- TikTok is currently available in 141 countries.
- TikTok is the most popular App downloaded in 2020, with 850 million global downloads.
- TikTok has the highest social media engagement rates per post.
- Entertainment is the most popular content category on TikTok, with 535 billion hashtag views overall.
1. Find your Niche
As a rule of thumb, whenever you create content for any social media platform, the foremost exercise is to identify your niche. You can’t make random videos and count for success. Instead, you should make videos tailored to the tastes and preferences of your target audience. Remember, if you want to create tending videos that go viral, you must understand your niche’s dynamics and create an overarching theme/niche for your videos.
2. Ensure High-Quality Videos
Trending videos are always high-quality footage. This does not necessarily mean optimal quality in terms of using professional gear and equipment but also in filming high-definition videos. The catch is to make an effort to get the production basics right:
- Use a steady video source, whether it’s a standalone camera or your smartphone.
- Consider using an external microphone
- Make sure the filming spot is adequately lit, quiet and distraction-free.
Pro-Tip: Remember not to sacrifice quality for quantity.
3. Don’t Ignore the Music
One of the differentiating features offered by TikTok is the liberal use of music in the videos that people share. In fact, TikTok is primarily acknowledged for the incredible ease of adding music to the 15-second video clips, fundamentally through legal arrangements with several music companies to permit using copyright music extracts. Although there are relatively fewer music options for the longer 60-second videos, there are still excerpts that you can use. That said, using the most appropriate music for your videos is of utmost importance.
4. Engage with other TikTokers
Once you’ve created premium quality content, next on the list is to engage with other TikTokers. Don’t forget that TikTok is a social media platform, and the vital part of that is the word ‘social’. Engagement is part of TikTok’s algorithm, and the more you engage and interact with people, the more your videos end up on their ‘For You’ pages.
Pro-Tip: Collaborate with other TikTok content creators to increase the odds of your videos becoming TikTok trending videos.
5. Use Trending Hashtags
One of the most critical elements of the TikTok algorithm is the use of trending hashtags. If you open your TikTok app and tap on the Discover button at the bottom, TikTok will show you the trending hashtags. Therefore, if you want your videos to trend too, make sure you emulate some of those trending hashtags. So, if people are actively searching for a particular hashtag that you’ve already used in your video, it is highly likely that they will come across your video.
Pro-Tip: Be mindful that trending hashtags change regularly, and they are region-specific.
6. Create How-To Videos
How-To tutorial videos are the most popular type of trending videos on TikTok. The catch is to demonstrate your skill, with a step-by-step process, in a video no longer than 60 seconds. While making a tutorial video for TikTok, try keeping your video entertaining and less educational. You might also want to create teaser tutorials for your YouTube channel, especially when it’s difficult to condense an entire process (such as a recipe) into a short TikTok video.
7. Create Lip-Sync Videos
We all know TikTok caught the fame for its lip-sync videos, don’t we! You mouth along with a popular piece of content, be it a trending song or a clip from a popular movie. And interestingly, there are several variations on the lip-sync video that are at the core of TikTok. So, make an energetic, exuberant video featuring some nicely choreographed moves and catchy music, and enjoy it going viral on TikTok.
8. Recreate a Popular Video
While you might never be short of ideas for creating content for TikTok, making your version of a popular video will never disappoint you in terms of success metrics. As they say, imitation is the sincerest form of flattery. Now, don’t make an exact copy, of course. You must add a pinch of creativity yourself to make it stand out from the thousands of other versions available on TikTok.
Pro-Tip: Try attempting frame-for-frame remakes of existing popular videos. These can be exceptionally entertaining.
9. Participate in a Hashtag Challenge
Hashtag challenges can be particularly entertaining and are high on building engagement on TikTok. If you’re a brand or a marketer, you might want to set out a challenge as a part of your TikTok marketing strategy. Or, if you’re an individual user, you might want to participate in any of the trending Hashtag challenges on TikTok and increase the odds of promoting your content.
Pro-Tip: Create an introductory video and introduce the challenge. Explain what others have to do to be a part of this challenge. Use the appropriate hashtags according to your niche, and see your videos go viral on TikTok.
10. Live Stream in Real-Time on TikTok
Go live on TikTok and connect with your audience in real-time. Engage with them right in the moment. Encash the spontaneity of live streams and build on the authenticity of your content. Broadcast your uncut, unedited, and uncensored version and push your video as the most viral TikTok. Live streams help create opportunities to flex your skills and build trending videos on TikTok.
Pro-Tip: Multistream your TikTok videos on other social media platforms using a professional live streaming solution like OneStream Live.
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms and the web simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]. You’re also welcome to Write for Us!