Without a doubt, the live streaming industry is growing faster than ever. The current online video streaming statistics paint a vibrant picture for strong future prospects. From professional streamers to businesses, churches and other houses of worship, fitness and wellness experts, the education sector, healthcare providers, gamers, and marketers, live streaming caters to the needs and demands of a wide range of audiences.
Growth of Live Streaming in 2021
- Live video streaming witnessed a 93% growth in 2019, with an average viewing time of 26.4 minutes per session (Streaming Media, 2019).
- The video streaming market is predicted to be worth $124.6 billion by 2025 (Tech Jury, 2020).
- Live videos grab viewers' attention 1-20 times longer than a pre-recorded on-demand video (Forrester Research, 2017).
- The online live streaming industry has grown by 99% between April 2019-2020 (Tech Jury, 2020).
- The live streaming industry is projected to grow to USD 184.27 billion by 2027 (Tech Jury, 2020).
- By the end of 2022, 82% of the internet will be used for streaming videos (Cisco, 2021).
Audience for Live Streams
- Millennials (people aged between 18-34) constitute 63% (the largest) of the audience for live streams, watching live streaming content regularly (Neil Patel, 2018).
- Generation Z (people born between 1997 and 2015) have shown a keen interest in live streams, especially on social media platforms (GWI Flagship Report 2020).
Preferred Media for Watching Live Streams
- Live streaming statistics indicate that 90% of people watch live videos over the internet (PWC).
- People watch videos for an average of 16 minutes per day on mobile and 7 minutes per day on desktop (Statista, 2019).
- Over a quarter of viewers stream from multiple social media platforms. 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter (GWI Social Video Report 2019).
Live Streaming Statistics for Business
- Businesses that use video enjoy 41% more traffic from searches (Tech Jury, 2021).
- 55% of businesses now use live videos for their company-wide or decision-wide broadcasts (Haivision, 2019).
- 53% of businesses stream or live broadcast video in their organization at least once a week, and 29% use it daily (Haivision, 2019).
- A quarter of marketers report live streaming as the most effective promotional tool for trade shows (The Social Effect, 2019).
- Brands are predicted to invest more than $100 billion in video content by 2023 (Forrester, 2018).
Live Streaming Trends in Marketing
- 82% of the viewers prefer watching a live stream rather than a brand’s social posts (Tech Jury, 2020).
- 80% of the people prefer watching a live video from a brand than read their blog (Tech Jury, 2020).
- About 1 in 5 people discover new products and brands through social media live streams (GWI Social Media Trends Report 2020).
- 32% of the marketers plan to use Facebook Live as part of their video marketing strategy in 2020 and beyond (Influencer Marketing, 2021).
- Facebook is the #1 social media platform where marketers plan to invest, followed by YouTube and Instagram (Animoto, 2019).
Social Media Streaming Stats
- Videos on social media generate 1200% more shares than images and texts (Tech Jury, 2021).
- Live streaming on LinkedIn Live has gained popularity by 158% from Q1-Q3 of 2020 (LinkedIn, 2020).
- There 3.8 million streamers broadcasting on Twitch in 2020 (Tech Jury, 2021).
- With over 9.3 billion watch hours, Twitch is the biggest live streaming platform worldwide (Tech Jury, 2021).
- Twitch hosts 91% of streaming content (Geekwire, 2020).
- 70% of users prefer watching live videos on YouTube over other platforms (Livestream).
- 1 in 5 Facebook videos is a live broadcast (Facebook).
Impact of COVID-19 on Live Streaming
- The number of live-streamed events hosted increased by 1468% between January-August 2020 (Uscreen, 2020).
- A quarter of viewers intend to continue live streaming more post-COVID-19 (GWI Flagship Report 2020).
- Search engines saw a 300-500% increase in searches for live streaming platforms during mid-March 2020 (Google Trends).
- Live stream watch time has increased by 250% since COVID-19 (Think with Google, 2020).
- Since the pandemic outbreak, 70% of business streamers now regularly stream daily or weekly (ReStream, 2020).
- In the first six months of the lockdown, the fitness industry witnessed an increase of over 1300% minutes of live streaming (Uscreen, 2020).
- Between the spring and fall semesters of 2020, remote education via live streaming witnessed an increase of over 980% minutes of live streaming (Uscreen, 2020).
- 11,000 houses of worship invested in a live streaming platform once COVID-19 began to spread across the U.S. Over 4.7 million worshipers turned into live-streamed services (The Washington Post, 2020).
Whether you’re an audience member, a content creator, or a marketer who wants to explore various use cases for live streaming, you sure have some interesting takeaways from this blog. And if you’re looking for a professional live streaming solution, you should consider OneStream Live amidst all other alternatives. OneStream Live offers real-time and pre-recorded video streaming to over 40 social networking platforms and the web, simultaneously and from a single touchpoint. We offer all the advanced features that broadcasters need to create a professional-looking successful live stream.
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]