Live streaming during COVID-19

Level up! Live Streaming During Covid-19 with OneStream Live

OneStream Live Updates Nov 5, 2020

Over the past few months, live streaming has grown tremendously popular all over the world especially in the USA by 15%. This is because of the policy of social distancing. In the essence of this whole campaign, the restaurants have closed everywhere, that have stopped in-person contacts. Events got canceled left and right, freezing recreational activities, music events, concerts canceling, churches closing, and cancellation of congregational prayers. Sports events called off in the face of the ongoing Covid-19 pandemic, forcing people to stay at home.

This shifts the focus towards social media for engaging the consumers and keeping them attracted to their brands. Many event-management businesses are going online with their content for live streaming. Major streaming services such as Netflix and Disney+, are reaping benefits whereas, there are a lot of other businesses such as restaurants, malls, and general entertainment theaters which are currently at loss.


Now is the best time to invest in live streaming. Even though social distancing is essential, that does not mean that life must stop. Social media has expanded exponentially in the past decade and it is currently the best alternative to engage the audience. Live broadcasting can turn into an even more important and dominant means to provide content to the consumer. Going live on Facebook, Instagram, YouTube, and other social media platforms is a common sight in the live streaming world. While there are many pros of live streaming, there are some cons that should not be ignored and can negatively affect the reputation of the organization or the individual.

  1. Streamers realize that live streaming an event requires a lot of time, hard work, durable resources, and substantial planning. Any of them missing, or small problems like buffering, video quality during the broadcast, sound quality falls, it leaves an impact of the streamer’s reputation and can lose the audience.
  2. Live streaming on more than one channel simultaneously requires powerful tools.
  3. A proper setup needs to be developed that does not account for any mishaps or slips during the live stream or it will turn into an embarrassment.
But don't get haunted by these. Our experts have conscientiously busted several of the live streaming myths, and for all the good reasons.
Top 10 Live Streaming Myths Busted | OneStream
Expel the most commonly associated myths with live streaming to make the most out of it.

What’s the Alternative?

Staying connected is more important than ever before. Live streaming the pre-recorded videos enabled small businesses and users who use social media for driving traffic to their content and products and to reach more viewers.

Enters OneStream Live!

OneStream Live

OneStream Live enables you to live stream both pre-recorded and real-time streams across 40+ social media channels and the web simultaneously. With powerful scheduling & multi-platform selection features, it is designed to cater to business requirements involved in marketing and live streaming. With its high-end user-friendly interface, it allows most users to access it with ease.

Predictive scheduling is very important for businesses and especially in live streaming, it can save effort and time. You can schedule pre-recorded videos for live streaming up to 60 days in advance, benefitting from the predictive scheduling feature. With different download options and cloud storage integration, OneStream Live has made streaming easy and affordable.

You can embed your live streams on your website and enjoy a wider outreach for your content. In case you don't have a website of your own, you can benefit from OneStream Live Spaces to create a personalized webpage and host your videos therein.

How to Get Started with OneStream Live
Learn about everything you need to know to get started with OneStream Live, from the basics to the pro-tips!

Final Thoughts

Live streaming pre-recorded videos is one level up in the world of live streaming. It saves a lot of effort and prevents glitches and bloopers while going live. The prospects, however, magnify manifold with real-time streaming. Interacting with your audience in real-time strengthens customer relations like no other force. For the growth of small or big businesses, live streaming in today’s era is playing a huge role. Connect with your audience and provide yourself with the best possible alternative.

OneStream Live helps you save time and energy in setting up your live streams by making live streaming a piece of cake. You can create compelling video content, schedule pre-recorded videos to go live without having to worry about anything going wrong at the time of actual broadcast. That said, real-time live streaming with OneStream Live is simply efficient and smooth.

Download OneStream Mobile App.

OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms and the web simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]. You’re also welcome to Write for Us!


Amna Suleiman

Amna is the Marketing lead & strategic brand specialist at OneStream. She is a Social Media enthusiast driven by marketing vigor & technological hindsight.