Want to get traffic to your blog and boost your blog site? Great news! You can promote your site by deploying several techniques, where live streaming tops the list. You heard right! Live streaming can turn your blog into the place to be for great content!
This blog will delineate the importance of live streams, and how to drive traffic to your blog and give it a significant boost. Read on!
Why is Live Streaming Making Headlines?
“Live streaming has already become a great way to connect with your audience and spread your message with authenticity,” says Richard Hemingway, an expert writer at UK Writings. He adds that with live streams, you project the human face of your company front-and-center. You can also give your audiences a behind-the-scenes perspective of your business. Collectively, these things create a deeper connection between your brand and the consumers. The key question remains "How to increase blog traffic with live streaming?"
7 Ways To Use Live Streams To Boost your Blog
You can leverage live streaming to increase blog traffic and get you more customers. How? Simply by following these seven tips!
Know Your Target Audience
First things first: Who is your audience?
For this part of live streaming, you’ll need to know your target audience ahead of time and then market your stream to that audience. With that said, you’ll need to research the following:
- Prospective businesses
- Community groups
- Government agencies
- Forums, etc.
Also, maintain an outlook on social media, and see how many people (and influencers) mention your brand. That’s the catch!
People are now using hashtags to talk about their favorite brands, companies, etc. Therefore, you’ll need to create a unique hashtag for your live-stream event. Having a hashtag allows people to share your live event on social media.
Remember: Keep your hashtag short, simple, and easy to remember. Plus, make sure that no one else is using the tag you want. And, be meticulous about maintaining consistency with that created hashtag throughout your live event campaign.
OneStream Live facilitates its users for adding hashtags to their streams. When you schedule your video in OneStream dashboard, you can include your desirable hashtags therein, avoiding the hassle of putting them up on each platform when you're multistreaming.
Link Your Website
Besides having a unique hashtag to help people spread the word about your live event, be sure to share the link to your website when promoting your live event. That is what your ultimate goal is: to lead people to your blog via your live stream.
Include links in:
- Press releases
- Videos, etc.
You’re giving people a reason to visit your site when you link it to your live stream. In other words, it gives people an incentive to check out what you have to show for your online presence.
Encourage Live Tweeting, Posting, Etc.
Interestingly, people can post, tweet, and share your live stream as they watch you go live on the Internet. This strategy sparks excitement about your live stream to where people will want to flock to your event. They can also share screenshots and photos of your stream and encourage others to watch.
OneStream Live takes the lead here yet again. With pre-recorded streaming it is possible to magnify and enhance your social media presence by generating real-time responses on incoming posts and tweets through live-tweeting.
Promote, Promote, Promote!
Promotion can happen at any time of your campaign – before, during, and after (which we’ll get to later on) your live stream. It’s an excellent promotion technique and building a loyal fanbase because you’ll be sharing updates via email, social media, etc. Moreover, it creates a sense of urgency for people to watch the stream.
Make Your Stream Interactive
So, now that you’re streaming, it’s time to say and do things that your audience can interact with. Take it from professional live streamers who would typically engage their audiences through chat, polls, social media, and so on. The more interactive your stream is, the more people will watch and react to the stream and, eventually, drive traffic to your blog. You can even do Q&A sessions to keep people engaged. The catch is to give them a voice on your stream.
BONUS TIP: Promote And Share AFTER Live Stream Ends!
Just because your live stream may be over doesn’t mean that the promoting ends here. Live streams are valuable, even when they’re completed. There’s a good chance that people will want to watch the stream again. So, you may want to continue promoting your stream so that you can get more views. You can even repackage it as something else so that it stays fresh to the public. Luckily, OneStream Live offers the amazing VOD feature whereby you can keep or delete your videos after the stream ends.
So, there you have it!
Consider planning fun and exciting live streams that are effective for your blog.
And, if you wish to make your live streams look more professional while having them backed by analytics, then OneStream Live is the ultimate go-to cloud-based live streaming platform for a truly effective and seamless live streaming experience. With OneStream Live, you can multistream real-time or pre-recorded videos to over 40 social media and your website simultaneously, without much hassle, and with a professional outlook.
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]