Gone are the days when marketing strategies hovered around print media. Today, electronic media has taken over the marketing landscape with mind-boggling stats, and digital marketing has evolved as the ultimate recipe for success.
Market research suggests that 80% of the audience prefers watching a live video from a brand rather than read a blog. By this measure, it is expected that approximately 91 million subscribers will use live streaming by 2024. More interestingly, video content has been observed to increase sales intent by 97% and enhance brand association by 139%. Moreover, 64% of the users are more likely to buy a product online after watching a video. Hence, live streaming has the power to expand your brand’s viewership, connect your brand with broad audiences at an unprecedented scale, and lead to overwhelming results.
Live streaming has, then, paved the path for establishing brand awareness and brand recall through engaging video content. For marketers, this has emerged as a viable strategy to engage and interact with their consumers, build long-term relationships with them, and stay ahead of the competitive game.
Benefits of Live Streaming to Marketers
Wider Audience Reach
The most widely celebrated benefit of live streaming is the enhanced reach to a broader audience. With all the fancy live streaming ideas, brands can use this strategic maneuver to reach a much larger audience and across geographic barriers. This is a way smarter and cost-effective move than hitting a set of people with email marketing or putting up expensive billboards and hoardings. Live streaming lets the marketers attract even those they didn’t even know could be interested in their products.
The ultimate concern for marketers remains improved Return on Investment (ROI). Fore-mostly, it is generally easier to live stream as compared to creating a video. A standard video calls for significant effort in terms of filming, editing, and fixing. However, with a live stream, all you need to do is go live. Hence, with a considerably small investment, you can significantly impact your audience and strengthen your brand reputation.
Extra Engagement and Visibility
Live streaming adds extra visibility to your brands. It aids in additional engagement with the target audience and allows the company to build trust and credibility amongst the consumers. Interacting with the consumers in real-time is a significant force of attraction for them and enables you to get closed to your client base. At the same time, live streaming adds a face and voice to your brand and helps build long-term relationships. With different streams, you can project a strong brand personality and position your brand as a market leader in no time.
Ideas for Live Streaming
So, what can marketers do with live streaming?
Here are a few brilliant live streaming ideas to get you started!
- Announcements – Use live streaming to announce the latest releases and news updates to generate a buzz of excitement.
- Interview – Conduct interviews with professionals of your industry, influencers, market experts, and hardcore loyal customers to create brand visibility.
- Events – Live stream your events to reach a wider audience. These may range from a simple product launch to live streaming conferences, presentations, webinars, and panel talks.
- Question & Answer Sessions – Improve brand engagement through live Q&A sessions with your existing and potential consumers and give them a platform to ask questions.
- Customer Support – Open up an interactive floor for discussion with both existing and potential clients.
- Blogger/Influencer Hosted Streams – Partner with influencers and bloggers to tell your brand story through their own lens of experience.
The Time is Now!
With live streaming on the rise, curating engaging marketing content through OneStream Live can play a significant role in converting your leads into customers. It is about time to bolster your business prospects with digital marketing, and live streaming can act as the pivot of genuine audience engagement in due regard. With OneStream Live, the opportunity for creativity is limitless. You can multi-stream to over 40 social media platforms and any external web page through a custom RTMP setting. Further, you can queue pre-recorded videos to go live at your desired date and time and reap maximum outreach. With richer and scalable content, live streaming with OneStream Live is bound to change the way your brand interacts with your target audience.
If you don’t have live streaming as an integral component of your digital marketing strategy, you’re missing out on a huge opportunity and a massive competitive advantage. Sign Up Now and start capitalizing upon live streaming.
OneStream Live is a cloud-based solution to live stream across 40+ Social Media Platforms and the web simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]. You’re also welcome to Write for Us!