TikTok live streaming

Understanding TikTok and its Live Streaming Features

Live Streaming Trends Feb 16, 2023

TikTok is a popular live streaming platform due to its high engagement rate and entertainment factor. According to Statista, TikTok enjoys over one billion active users (as of 2021). With such lucrative stats, people are constantly looking up to TikTok and are curious to explore the platform for their benefits. While reels and longer videos keep people going on TikTok, its live streaming feature is the real catch.

In this article, we will take you through a detailed tutorial of the TikTok platform and its features for live streaming.

In This Blog:

  • What is TikTok?
  • TikTok Live Streaming
  • How does TikTok Live Streaming Work?
  • TikTok's Live Streaming Features
  • TikTok Live Streaming Best Practices
  • Some More Important Things to Know
  • Are You Ready to Go Live on TikTok?

🧿 What is TikTok?

TikTok is a social media platform where users may produce, modify, disseminate, discover, and view one another's short vertical films. Videos might be as short as a few seconds or as long as several minutes. In the beginning, TikTok's appeal lied in its ability to facilitate lip-syncing, but the app has now expanded to include many other innovative features, one of the most prominent ones being live streaming. Let’s unfold it as we move forward with this article.

πŸ“† When was TikTok Founded?

TikTok's core functionality has been accessible for quite some time, but the app's brand name has recently gained traction. Until Musical.ly in 2014, there hadn't been an app that could achieve this. The Beijing-based internet firm ByteDance acquired it that same year. TikTok was already an app that was owned and managed by ByteDance. It was decided in 2018 to merge Musical.ly and TikTok into a single app.


πŸ“½οΈ TikTok Live Streaming

Wondering how to go live on TikTok? Live streaming is a popular feature on TikTok that allows content creators to reach their viewers instantly. Social media live streaming is one such thing through which the creator can easily reach their audience. In fact, there are many tools one can use for live streaming. In comparison to previously produced videos, live-streamed material is more emotionally engaging since it allows viewers to have a closer connection to the artist.

Winning the TikTok Live Streaming Algorithm
TikTok algorithm hacks can help you win your audience and establish a strong brand presence.

⏯️ How does TikTok Live Streaming Work?

There are several aspects of TikTok’s live streaming platform, and hereinbelow is a brief of how it works:

1. Community Building

A larger audience can see what you have to offer if you air it in real-time. Once you've uploaded a video to TikTok, your account should be made public. Sending individuals to the For You page, where they may choose whether or not to view your live video, will increase the number of people who receive your message. Reaching out to more people and gaining their support might be easier, and you’ll easily gain more TikTok followers.

2. Improve Audience Relationships

Seeing events unfold in real-time can increase viewer engagement and facilitate deeper connections between viewers. You may interact with the community by having conversations, listening to comments, playing games, and much more. Rather than viewing a pre-recorded video, this helps your viewers see you in action and get to know you better, which builds the connection between you and your audience.

3. Create Long-Form Content

One of the numerous advantages of going live on TikTok is the ability to create and share videos far longer than you would ordinarily publish. One hour is the maximum length of time you may air in real-time. When uploading a single video to TikTok, remember that the maximum length is 10 minutes. Whether you want to have a question-and-answer session or discuss a topic in more depth, you have far more leeway.

4. Content Opportunities

With live streaming, you may re-use previously shown segments of movies to create lengthier broadcasts in the future. Your live stream may be segmented and uploaded to TikTok or another social media platform.

Top 10 Tips for Creating Trending TikTok Videos in 2022
TikTok is the fastest-growing social media. Create trending TikTok videos with OneStream expert tips.

🎯 TikTok's Live Streaming Features

You may get closer to your audience and make them feel more involved in your content by going live on TikTok. Potentially beneficial to both the artists and the audience, the application allows for extensive customization of several aspects of the live-streamed event.

TikTok live streaming

βœ… Live Q&A

Live Q&A allows broadcasters to respond in real-time to inquiries from viewers. Creators have the freedom to pick and select the issues they want to address and offer their findings.

βœ… Multi-Guest Streaming

Users of the video-sharing platform TikTok may simultaneously broadcast with up to five other users by using a panel or grid. Utilizing this site, community activities such as expert talks or live video tutorials may be quickly and easily organized.

βœ… Live Events

TikTok is an ideal platform for hosting live events in real-time. To build up interest in your Live event and increase your webcast's viewership, you need to start planning and promoting it well in advance.

βœ… Gifts & Rewards

If you're a TikTok Creator Next Program member, your viewers may show their appreciation by rewarding you with cash-valued badges during your live broadcast if you're a TikTok Creator Next Program member. You need to be over 18 and use a personal account, not a corporate account, to qualify for these perks (unless you reside in South Korea, where the minimum age requirement is 19, or Japan, where it is 20).

βœ… Moderators

While broadcasting live streams on TikTok, you may want a few extra eyes on the discussion. Using moderators will ensure the room's integrity and compliance with your directives.

βœ… LIVE Topics

You can use this function to prepare your viewers for your live streaming. Some LIVE themes are games, sports, cuisine, music, and DIY. Viewers can use LIVE Topics to locate your live stream based on the content you're discussing, increasing the likelihood that they'll tune in.

How to Live Stream to TikTok | OneStream Live
TikTok has been marked as the winning card for user-generated video content. Here’s how you can live stream on TikTok using OneStream Live.

πŸ† TikTok Live Streaming Best Practices

While streaming live is one thing, making it successful is a whole different story. Let us help you with some ways to ensure that your live stream goes well.

β€ƒπŸ‘‰ Excellent lighting: No fuzziness is allowed. Use a solid tripod with an LED or ring light to ensure a high-quality watch experience.

β€ƒπŸ‘‰ Remove distracting noises: You shouldn't go live if there's too much going on around you or in the background. You might either record in a quieter environment or utilize a noise-canceling microphone.

β€ƒπŸ‘‰ Good camera angle: Make sure there are no pauses in the recording and that the backdrop is consistent everywhere. To take the perfect selfie, choose a flattering shooting angle and set your phone down on a table. Keep in mind that the vertical dimension was considered throughout the development of the TikTok app.

β€ƒπŸ‘‰ Check your internet speed: In a live setting, choppy or fragmented audio is a major turnoff. Make sure your network is ready for the event by doing a last speed test before the big day (or even three times).

β€ƒπŸ‘‰ Establish Broad Goals: A list of bullet points outlining what you want to accomplish during the live stream will help it go more smoothly and for a longer period. Make sure you know where you want the video to go in terms of the plot before you begin production.

TikTok: The Marketing Jackpot - Is your Business There Yet?
TikTok holds immense money-making potential and has evolved as a jackpot for marketers.

🎯 Some More Important Things to Know

β€ƒπŸŒŸUsers of the live streaming app TikTok are limited to broadcasting for 60 minutes at a time. They can always go live once more to acquire an additional hour.

β€ƒπŸŒŸ When using TikTok Live, users have a far better chance of monetizing their content. The points that people offer you as tips may be converted into PayPal cash.

β€ƒπŸŒŸ Keep in mind that not everyone has access to TikTok Live. Creators need 1,000 followers and are 16 or older to use the live feature.

β€ƒπŸŒŸ Choosing a moderator using TikTok Live Moderator may prevent fraudsters from entering your show. The stream will remain calm. The moderator may prohibit problematic users, delete inflammatory material, investigate complaints, and respond.

β€ƒπŸŒŸ Companies should put their TikTok commercials through as many tests as possible before committing to one strategy since these tests are both cost and time effective.

How to Get Monetized on TikTok in 2021
Get monetized as a brand, partner with influencers, or become an influencer and start your earning on TikTok.

πŸ™‹ Are You Ready to Go Live on TikTok?

With all the amazing features, TikTok is an essentially great platform to help connect with your audience and reach new heights. So, are you ready to explore this amazing feature of this incredible platform?

OneStream Image Gallery

OneStream Live is a cloud-based solution to live stream across 45+ Social Media Platforms and the web simultaneously. For queries and feedback, Live Chat with our team or write to us at [email protected]. You’re also welcome to Write for Us!


Joy Dcruz

Joy Dcruz is a content marketing specialist who is currently working with SaSHunt. He likes researching topics related to B2B and SaaS. During weekends, he likes spending time watching YouTube.