We’ve said it before, and we’ll say it again: live streaming is revolutionizing businesses across industries and geographic regions. With more social platforms and websites offering live streaming capabilities, the adoption rate of live streaming is predicted to continue to expand in 2023. From taking over the everyday shopping experience to broadcasting video games, live streaming shows no sign of slowing down. Let’s look at the top live streaming trends to look out for in 2023.
In this blog:
- Live Streaming Statistics For 2023
- Livestream Shopping Will Hit A Smash
- Mobile Game Streaming Will Become Popular
- Power Of Short-Form Content
- Influencer Marketing Will Flourish
- More Businesses Will Embrace Video Streaming
- Wrap Up
💯 Live Streaming Statistics For 2023
Live streaming is becoming extremely popular each day. In addition to streaming video games, brands and companies are hosting live concerts, webinars, product demos, etc., allowing audiences to tune in from around the world. Let’s see what the stats say about this.
- As per the statistics, the live streaming market will be valued at $184.27 billion by 2027.
- More than 26% of people watch live videos more than regular videos because it activates the Fear of Missing Out (FOMO).
- According to GlobalWebIndex’s Flagship report, 34% of Gen Z are primarily on social media due to its live-streaming capabilities.
- According to Forrester, live videos have users’ attention 20 times longer than other types of video content.
- 52% of live video viewers stream content through social media.
🍾 Top 5 Live Streaming Trends for 2023
🛍️ Livestream Shopping Will Hit A Smash
Live streaming is one of the fastest-growing trends in the e-commerce space, and at a 60 billion USD annual evaluation, it is the future of e-commerce. Moreover, companies have stated that live commerce conversion rates are 10X times higher than regular e-commerce.
Livestream shopping has allowed consumers to purchase items in real time, making it convenient for them to buy directly from the brands they love. Livestream shopping lets customers preview products while sitting at home and have their questions answered by experts before making a purchase. This interactive experience allows customers to feel like they are a part of the brand experience, fostering trust between buyer and seller.
Businesses and brands have begun using live selling to interact with their audiences and promote and sell their products. Every day, more and more brands are jumping on the bandwagon and utilizing live selling to boost their sales. It is safe to say that livestream shopping will take over the traditional shopping experience in 2023.
Pro-Tip: Showcase and sell your products during live streams using OneStream Studio's Live Sales feature.
🎮 Mobile Game Streaming Will Become Popular
Mobile game live streaming exploded in popularity over the last several years, especially with the worldwide eSports market. Revenue in the Mobile gaming industry is expected to reach $172.10 billion in 2023, and the number of users will likely amount to 2,323.9 million by 2027. Both earnings and viewership in the industry are on the rise, especially since the pandemic. With various apps available in this market, streaming games through a mobile device or dedicated app has become much more straightforward. Broadcasters have been on the lookout for apps and methods to go live and stream mobile games easily. In 2023, we will be witnessing more mobile game streaming than ever.
Pro-Tip: Live stream your mobile games using OneStream Live and expand your audience.
🎯 Power Of Short-Form Content
Short-form video content such as Tiktok reels, Instagram reels, and YouTube shorts has taken the social media world by storm and is expected to grow bigger in 2023. It is a great strategy for businesses, content creators, and brands to repurpose their content. Now, you can crop longer videos and share a valuable segment of the video with the audience through these content methods. This content helps catch the viewer's attention and attract a potential audience conveniently. According to a statistic, animated videos shorter than 60 seconds have the highest audience retention rate.
Social media platforms like Instagram, TikTok, and YouTube have made it easy to share 60-90 second videos and reach a wider audience through the app’s algorithm prioritizing video content over any other form of content.
Pro-Tip: With OneStream Live, you can multistream your short-form content on 40+ social media platforms simultaneously.
💁 Influencer Marketing Will Flourish
Influencer marketing, which involves a collaboration between brands and influencers, is a powerful approach that can help companies grow. Businesses have collaborated with established influencers to promote their products and services through live videos. It’s a marketing strategy successfully used by thousands of companies and brands and has experienced continued growth over the past decade. A study reveals that by 2023, brands will be spending $4.62 billion per year on influencer marketing which is a huge number compared to 2022 and 2021.
Pro-Tip: Use OneStream Studio to spread the word on multiple social platforms expand your influencer marketing reach.
🎥 More Business Will Embrace Video Streaming
A study reveals that 35% of marketers include live streams in their marketing strategy. Since 80% of the audience prefers watching a video over reading a blog, more and more businesses are integrating videos into their marketing strategy. In 2023, businesses will integrate live video streaming to interact with their audience, reach them easily, and promote their products.
Pro-Tip: Live stream using OneStream Live and embed your video broadcasts on your brand's website to reach more people.
🚀 Wrap Up
We have highlighted 5 streaming trends to expect in 2023 and beyond. Certainly, live streaming is the dominant technology in today's world. Businesses leverage video live streaming to promote their products and services and conduct their events, including product launches, conferences, training, troubleshooting issues, etc. OneStream Live has integrated all the essential tools and features to make your live streams in 2023 more promising and engaging. Now, you can go live instantly from your browser with OneStream Studio, broadcast a pre-recorded video, or go live using any third-party app, such as Zoom, OBS, Ecamm, etc., on 40+ social platforms and the web at the same time.
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