Have you ever wondered why so many people use video streaming services to broadcast their content? Live streaming is an effective way to engage your audience, build trust and credibility, and reach new customers. What is even more convenient is going live without going live. With pre-recorded streaming, you can broadcast your recorded videos as if they were streaming in real-time. Imagine the amount of flexibility it offers to your streaming schedules! This article explores the 5 top reasons you should consider live streaming pre-recorded videos!
👨👨👧👧 Reason 1: Improved Audience Retention
When you live stream pre-recorded videos, you improve your audience retention. You can play around with all the tactics to attract and retain your viewers. For instance, you can put more production elements into your pre-recorded videos to truly impress your audience. How about incorporating a 3D projection mapping for high-quality immersive content? The more your live streams appear attractive and appealing to your viewers, the more likely they will stay with you till the end.
🤳🏻 Reason 2: Increased Reach and Engagement
When you live stream pre-recorded videos, you open up your content to a wider audience. You are no longer limited to those who can attend your event in real time. Live streaming pre-recorded videos allows anyone, anywhere, to watch and engage with your content at any time convenient to them. You can also appeal to more time zones by scheduling your pre-recorded videos for the target time zone, enhancing your global reach. This increased reach leads to increased engagement. More people watching your content means more people talking about it and sharing it with their friends. Ultimately, this increased engagement will help you build a stronger community around your content and further grow your audience.
🎛️ Reason 3: Increased Control and Flexibility
If you're looking for more control over your video content and greater flexibility in how and when you share it, live streaming pre-recorded videos is a great option. You can determine the exact content you want to share, customize your content for your audience, and edit your videos for a smooth and seamless watch experience. Hence, the final output is a higher-quality video, thanks to edits and retakes. Better said, pre-recorded streaming is foolproof. From technical glitches like slow internet connections and blurry videos to human errors like fumbling and slipups, pre-recorded streaming has got you covered. And it's all-natural; you really don't have to beat yourself up about that!
📊 Reason 4: Monitor Results and Optimize Content
When you live stream pre-recorded videos, you can monitor the results in real time and optimize your content accordingly. This means that you can make changes to your video on the fly based on how your audience is reacting. This is a huge advantage over traditional methods of video distribution, where you have to wait until after the video has been viewed to see how it performed. Similarly, when broadcasting in real-time, you must keep a close watch on the incoming messages and comments, and responding to them simultaneously can be quite a multi-tasking fatigue. With pre-recorded videos, you have all the time and energy to focus on the incoming responses and manage them more effectively.
💰 Reason 5: Cost Savings
For real-time live streams, you've to particularly make sure you set up a clean filming spot that's noise-free and adequately lit. Your internet connection must also be uninterrupted to ensure no technical glitches. Any disruptions will ultimately impact the quality of your live stream. However, with the recorded streams, you can easily record your video anywhere and edit them later for perfect quality without setting up a dedicated live streaming studio. This can save you a significant amount of money, especially if you are live streaming on a regular basis.
🚀 Bonus Tip
Choose OneStream Live for live streaming your pre-recorded videos effortlessly and seamlessly. With OneStream Live, you can create a playlist of your pre-recorded videos and schedule them to go live on any later date on 40+ social media platforms at once. You can also embed these recorded live streams on your website to take benefits of web live streaming. Better yet, you can add captions to your recorded videos to better enhance your content's reach.
So, if you're looking for ways to take your content to the next level and increase your viewership, give live streaming pre-recorded videos with OneStream Live a try!
🎯 Wrap Up
With its ability to bring people together virtually and provide an interactive experience for viewers, it's no surprise that live streaming has become so popular in recent years. Live streaming pre-recorded videos is a great way to interact with your audience with consistent, high-quality, professional live streams. Even if you prefer to go live in real time, having a couple of pre-recorded videos in your schedule is a good backup plan.
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